Ground Spirit Organics
With ancestral roots in Ceylon cinnamon traceable for centuries, we’re quietly confident this might just be the best cinnamon in the world . Our direct supply chain from farm to pouch cuts out the middleman to capture the soul of our spice without compromising on quality or taste, in turn allowing us to pass on a bigger share of profits directly to our farmers.
We’re different, but in a good way...
Unmatched Quality
We control the supply chain so you get the highest quality Cinnamon guaranteed. From farm to pouch, as it should be.
Social Service
No middlemen means less overheads. With less costs we’re able to pass on a greater profit share directly to our farmers, improving livelihoods through higher equity & income.
Nature Friendly
In a traditional supply model, harvested cinnamon is passed on for auction before going through multiple traders prior to export. Ground Spirit Cinnamon is packed on site, sealing freshness in every pouch.
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We're disrupting the old norms by championing transparency and ethical sourcing. Every sprinkle of our cinnamon represents a flavorful journey toward a fairer and more sustainable future. Thank you for being part of our story. Together, we're crafting a legacy of positive change.
Charmin Fernando
Founder CEO
For the past 400 years, there has been very little change in the traditional supply chain of the spice trade, with the colonial model still being the most commonly used. With so many middlemen to pay, the farmers lose out on their fair share of profits and you receive a mediocre product long after it has been harvested. Ground Spirit are on a mission to disrupt the system by bringing you the freshest spice and give back to the farming communities.
Disrupting the typical colonial supply chain
Disrupting the typical colonial supply chain
For the past 400 years, there has been very little change in the traditional supply chain of the spice trade, with the colonial model still being the most commonly used. With so many middlemen to pay, the farmers lose out on their fair share of profits and you receive a mediocre product long after it has been harvested. Ground Spirit are on a mission to disrupt the system by bringing you the freshest spice and give back to the farming communities.
